Pathfinder Camp Resorts provide family and pet-friendly campgrounds featuring RV sites, tent camping, and cabin accommodations. They boast three stunning parks situated across British Columbia.
Marketing Manager at Pathfinder Camp Resorts
-
Website development: re-design and maintain the website using WordPress. Manage SEO and regularly update blogs to ensure a good rank on Google.
-
Strategic Campaign Planning: design and implement marketing campaigns to promote Pathfinder’s resorts, coordinating seasonal promotions and brand partnerships to maximize visibility and drive bookings.
-
Content Creation & Brand Management: develop engaging content that aligns with Pathfinder’s brand, managing social media, email newsletter, and website presence to attract and engage potential guests.
-
Partnership & Influencer Collaboration: build and maintain relationships with brands, influencers, and tourism groups to expand Pathfinder’s reach and create meaningful collaborations that drive engagement.
Skills: Microsoft Office · Customer Relationship Management (CRM) · Creative Design · Web Design · Brand Development · Project Management · Social Media · Digital Marketing · Photography · Social Media Marketing · Graphic Design
Programs used: WordPress, Canva, Adobe Creative Suite, Facebook Commerce Manager, Microsoft Office
Client
Calibre Canada
Location
Vancouver, Canada
Year
2024
Calibre is a Canadian small business that offers handcrafted skincare and home essentials. Calibre products are made of all-natural ingredients that are suitable for all skin types. Brand identities are: warm, authentic, and earthly.
Branding for Calibre
Brand development: Creating a logo, brand identity including brand visual and voice, and color palette.
Skills: Graphic Design . Branding . Content Creation
Programs used: Adobe Creative Suite, Canva
Bare Refillery is a refillery store based in North Vancouver and White Rock, offering various range of sustainable products and items for a refill. As a part-time marketing manager, I plan the yearly content calendar, manage and maintain Bare's social media, and create offline events.
Creative Marketing at Bare Refillery
-
Website development: maintain and design the website using Squarespace
-
Creative marketing coordination: based on the yearly calendar themes, I planned, researched, and coordinated online events, including collaboration with other e-commerce to expand brand awareness.
-
Content creation: planned, produced, and edited videos/photos; copywritten social media captions and blogs.
-
Social media and community management: replied to comments and direct messages
-
Event management: developed, and executed offline events according to the season and content calendar.
Skills: Microsoft Office · Customer Relationship Management (CRM) · Creative Design · Web Design · Brand Development · Project Management · Social Media · Digital Marketing · Photography · Social Media Marketing · Graphic Design
Programs used: Squarespace, Canva, Adobe Creative Suite, Facebook Commerce Manager, Microsoft Office
The Northern Kid is an artist e-commerce that offers artsy lifestyle products. I am in charge of website design, social media content creation, and monthly strategy development.
Artist life at The Northern Kid
-
Website development: build and design the website using WIX
-
Creative marketing coordination: based on the yearly calendar themes, I planned, researched, and coordinated online events, including collaboration with other e-commerce to expand brand awareness.
-
Content creation: planned, produce, and edit videos / photos; copywrite social media captions and blogs.
-
Social media and community management: replied to comments and direct messages
Skills: Microsoft Office · Customer Relationship Management (CRM) · Creative Design · Web Design · Brand Development · Project Management · Social Media · Digital Marketing · Photography · Social Media Marketing · Graphic Design
Programs used: WIX, Canva, Adobe Creative Suite, Facebook Commerce Manager, Pro Create, Microsoft Office
Client
ITPC Vancouver
Location
Vancouver, Canada
Year
2022
ITPC Vancouver was established in 2009 to be the bridge between Indonesian entrepreneurs and the Canadian market.
I was hired to produce a Youtube video featuring some chocolate products from Indonesia and overseas. The objective was to observe how Canadians perceive the products and present the result in an engaging way.
Massimo Vitali is an independent consultant specializing in supply chain, international trade, and global trade strategy.
I was hired to design and established his website that supports online bookings and personal portfolios.
Client
Net Zero Collective
Location
Vancouver, Canada
Year
2020-2021
Net Zero Collective is an e-commerce based in Canada that offers eco-friendly products. I was hired as the Creative Marketing Coordinator to oversee, plan, and execute creative marketing and content creation for the brand.
Creative Marketing Coordinator life at Net Zero
-
Content strategy development: planned and oversee the yearly content calendar themes (worked with a remote email marketing agency outsource).
-
Creative marketing coordination: based on the yearly calendar themes, I planned, researched, and coordinated online events, including collaboration with other e-commerce to expand brand awareness.
-
Content creation: planned, produced, edited, and shot videos / photos; copywrote for social media and all marketing material. This task includes a lot of real cooking vegan recipes and food styling.
-
Media and influencer outreach: Designed and implemented collaboration ideas with other brands, media and influencers to increase brand awareness, engagement and sales.
Worked with a monthly budget of up to $2,500 a month for influencers and media. -
Social media and community management: replied to comments, direct messages, and connect with eco-friendly communities online.
Skills: Microsoft Office · Customer Relationship Management (CRM) · Creative Design · Web Design · Brand Development · Project Management · Social Media · Digital Marketing · Photography · Social Media Marketing · Graphic Design
Programs used: Shopify, Canva, Mailchimp, Adobe Creative Suite, Microsoft Office, Slack, Trello Board, Google Analytics, Later
Client
Refresh CBD Wellness
Location
Vancouver, Canada
Year
2020
Refresh CBD Wellness is a USA-based startup that offers CBD skincare and wellness products. I was hired to design their brand, packaging, and social media content.